Exercise sensitive professional and moral judgment in all business activities.

Act in a way that will honor the public interest and demonstrate a commitment to professionalism and competence.

Perform all business activities with the highest sense of integrity.

Maintain objectivity and avoid any conflict of interest.

Strive to improve the quality and competence of services performed through continuing education.

Exercise care and diligence in providing services.

Maintain confidentiality of patient and client information.

Strive to comply with all relevant Federal, State, and Local laws and regulations.

Respect the rights of patients and clients.

Refrain from making misleading or false statements about professional qualifications, experience, performance or results that can be achieved.